The Zappos Brand is all about customer service. He acknowledges that the success of Zappos was largely due to three basic concepts that they focused on until they got them right. Focus on company culture as the Number 1 priority.Make customer service the entire responsibility of the company.While Zappos may not be a small business today, it tries very hard to maintain the entrepreneurial ways that served it well from the beginning. You will learn how Tony Hsieh (Shay) and his team progressively built a culture that is happiness-centric, and often a little weird – and even how things like weirdness intentionally became part of the culture. In Delivering Happiness you get to experience the ups and downs that all small business owners know to be part of the lifestyle they have chosen. This isn’t a traditional business book by any means
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